The OTIF Tightrope: Why Produce Shippers Can’t Afford a Misstep
OTIF (On Time, In Full) isn’t just a performance metric…it’s a cornerstone in any relationship between shippers and their biggest customers.
Industry updates, expert insights, and real-world logistics solutions.
Six months into 2026, the freight market is tracking much as anticipated. Capacity is tightening, rates are rising, and the three-year freight recession appears to be over, while cargo theft, fraud and regulatory changes continue to increase risk.
OTIF (On Time, In Full) isn’t just a performance metric…it’s a cornerstone in any relationship between shippers and their biggest customers.
Dynamic Logistix (DLX), a technology-powered logistics company known for stellar service and deep carrier relationships, has announced this year’s recipients of its reputable Carrier of the Year awards.
Dynamic Logistix earned a spot on the 2025 Inc. 5000 list for the seventh consecutive year, ranking No. 4,515 among America’s fastest-growing private companies, recognizing its sustained growth, technology-driven logistics solutions, and commitment to customer service and innovation.
In produce logistics, what you don’t see is often what has the biggest impact.
In July 2025, the freight market remained challenged by weak demand and economic uncertainty, though tightening capacity and improving rate trends suggested the industry was gradually moving toward a more balanced market.
Cold-chain food shippers are embracing sustainable shipping practices by improving energy efficiency, reducing waste, optimizing transportation, and leveraging technology to create greener supply chains while maintaining product quality and safety.
Sustainability is reshaping the logistics industry as companies adopt greener practices, optimize operations, and reduce environmental impact while building more efficient and resilient supply chains.
SmartWay certification helps shippers improve sustainability by reducing fuel costs, lowering emissions, increasing supply chain efficiency, and partnering with environmentally responsible carriers to create cleaner, more efficient transportation networks.
A brief, 15-minute meeting with a DLX shipping solutions team member, scheduled based on your availability.