Industry updates, expert insights, and real-world logistics solutions.
You can’t control the market, but you can control how intelligently you buy freight and manage risk. 2026 will reward those who prepare and penalize those who don’t.
2026 will reward produce shippers who prepare early, document expectations, and manage risk like a discipline, not a reaction. If you want fewer scrambles, fewer claims, and fewer “where’s the freight?” calls, build your plan now.
December 2025 closed with freight demand showing signs of improvement, while capacity tightening hinted at a potential market shift ahead.
Everyone loves a low rate—until it costs three times more in service failures. Between weather volatility, rising transportation costs, tightening retail expectations, and shrinking margins, produce logistics is complex and critical to profitability.
November 2025 showed early signs of freight market stabilization as capacity tightened and demand gradually improved.
If you’ve been in produce long enough, you know transition is a season all its own – the window when one growing region winds down and another ramps up, and suddenly everything from supply to transportation to temperature control is in motion.
The October 2025 market update says freight demand remains soft but is beginning to improve ahead of the holiday season, while tightening carrier capacity, rising rejection rates, tariff-related pressures, and seasonal factors are expected to create upward pressure on transportation rates despite generally weak overall freight volumes.
The U.S. freight market in September 2025 remained relatively stable but soft, with weak freight demand, tighter carrier capacity, declining shipment volumes, and modest rate pressure expected to continue until holiday-season demand picks up later in the year.
Successful produce shipping depends on maintaining a reliable cold chain through trusted refrigerated carriers, real-time temperature monitoring, regulatory compliance, clear communication, adequate insurance, and proactive planning supported by strong logistics technology to minimize spoilage and ensure on-time delivery.
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