PREPARE FOR THE 2026 PRODUCE SEASON: HOW TO WIN THE TIGHT WEEKS
Produce season doesn’t begin with the first load of strawberries; it begins when your routing guide is finalized, your cold chain is dialed in, and your risk controls are in place because capacity tightens faster than anyone ever plans for.
Here’s what’s different heading into 2026: price pressure + compliance pressure + theft pressure.
- Price pressure: USDA ERS reports fresh vegetable prices were 2.9% higher than August 2024 (and up 2.8% month-over-month from July to August 2025). That’s a reminder that volatility is still real—and it shows up as freight whiplash when supply swings.
- Compliance pressure: FMCSA updated its English Language Proficiency (ELP) internal enforcement policy guidance (May 20, 2025). Whether you see it in inspections, onboarding, or claims, it’s one more variable that can squeeze usable capacity in peak weeks.
- Theft pressure: CargoNet recorded 884 theft incidents in Q2 2025, a 13% increase vs. Q2 2024—and produce is a classic “easy resale / time-sensitive” target.
Your 2026 playbook
Pre-build a peak-week routing guide
Identify the 6–10 weeks that always run hot for your lanes and commodities. Pre-commit primary/secondary carriers, set temp requirements in writing, and pre-approve alternates before you’re desperate.
Treat reefer as a requirement, not a suggestion
Set expectations: pulp temp, continuous monitoring, seal discipline, and detention rules. The goal is fewer surprise rejections and fewer “we’ll make it work” moments that turn into claims.
Tighten carrier identity checks during peak
Peak season is when fraudsters thrive. Verify authority/identity, insurance dates, and “who is actually showing up” on-site, every time, not just at onboarding.
Run a weekly “risk + capacity” huddle starting 30 days ahead
One page: forecasted volumes, known market spikes, facilities constraints, and contingency lanes. If it’s not written down, it’s not a plan.
U.S. Produce Season Peaks
Bottom line: 2026 rewards the produce shippers who prepare early, document expectations, and manage risk like a discipline, not a reaction. If you want fewer scrambles, fewer claims, and fewer “where’s my truck?” calls, build the plan now…before the hot weeks hit.
About Dynamic Logistix
Dynamic Logistix is a third-party provider of produce shipping and freight solutions that combines a world-class technology platform with stellar personal service. By providing superior visibility, transparent processes, and comprehensive real-time reporting through our transportation management software, produce clients save time and money. For more information, please visit our website and check out our LinkedIn page to join our growing team.
